Canada Has its Own A$$e$ - Who Wore It Better?

 I mean, really, who dresses him???

Pierre Poilievre has undergone two major, highly publicized image makeovers throughout his political career to rebrand himself for voters.

The 2023 "Everyman" Revamp: Ahead of the fall parliamentary session, the Conservative leader dropped his signature wire-rimmed glasses, opted for contact lenses, and replaced his stiff suits with casual T-shirts, open collars, and fitted, unstructured blazers. This included a multi-million-dollar ad campaign.

The 2025 Women's Outreach Makeover: Following polling that showed a glaring gender gap and steep drops in his favorable views among women, Poilievre shifted to a more approachable, softer image, incorporating relaxed public relations tactics and heavily featuring his family.

YET WE STILL HATE HIM!

Recent data shows that Pierre Poilievre continues to struggle with high disapproval ratings among female voters, keeping the gender gap a major hurdle for his party. Recent Angus Reid Institute polling indicates that nearly 2 in 3 Canadian women (62%) hold a negative view of him, compared to only 28% who view him positively.

Polling from Abacus Data highlights several key reasons why this divide persists:

Policy and Issue Priorities: Women are statistically more focused on healthcare, social programs, and cost-of-living issues, areas where they favor progressive platforms.

Rhetoric and Tone: Poilievre's aggressive, adversarial speaking style remains highly unpopular with female demographics, who often report finding it unhelpful or overly combative.

Social and Policy Gaps: Direct policy positions—such as his proposed crackdowns on transgender rights—and past comments linking millennial women's "biological clocks" to housing affordability have severely hindered his relatability with women.

While his messaging resonates strongly with certain male demographics, the widening gap among women has significantly squeezed his broader voter coalition.