One Word Sunday
May 2018 - Toronto Ontario
Like thingamabob or whatchamacallit, oojamaflip (also spelled whojamaflip, hoojamaflip, etc.) is a word used to refer to something a person doesn’t know the name of, or doesn’t wish to specify precisely. The earliest evidence OED‘s researchers have found for the word so far is from 1969, in a pair of advertisements for a product whose precise nature is (appropriately) unclear.