June 2026 - Toronto ON
I've been meaning to track down this ghost sign, and happened upon it last week!
High above the intersection of Victoria and Queen Streets is the resurrected Loew’s Theatre ghost sign.
The advertisement is estimated to date back to roughly 1935, which is when the theatre first began using the "Loew's Leads" tagline in newspaper advertising.
The advertisement had faded almost entirely after decades of neglect. In 2022, historical restoration expert Lori Lemare and her team were commissioned to restore the sign, ensuring its visibility for years to come. Using a traditional pounce method — a technique that involves perforating paper with a steel “pounce” wheel and transferring the design to the wall with fine powder — the team carefully traced and repainted the original lettering, bringing the historic sign back to life.
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