This is a new expression to me.
In the film industry, four-wall distribution (also known as four-walling) is a process through which a studio or distributor rents movie theaters for a period of time and receives all of the box-office revenue. The four walls of a movie theater give the term its name.
That's a new term to me too! I can't imagine why no one would want to see this inspiring documentary, LOL!
ReplyDeleteA new one to me.
ReplyDelete