Signs

 Joining Tom at Signs2

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November 2024 - Toronto ON

We are in the middle of Taylor Swift's six shows over two weekends.

Toronto Life published an article showing the dollar impact of Taylor Swift's ERAs Tour on the city.

Designed as a tribute to Swift's discography across her 17-year career, the Eras Tour covers all styles of music from her 10 studio albums, ranging from country and pop to folk and alternative rock genres. Some media outlets dubbed the Eras Tour the "greatest hits" tour of an artist still in her commercial prime.

 Taylor Swift is bringing the record-breaking tour to the city for six sold-out shows between November 14 and 23. And we are…ready for it? Toronto is preparing to welcome an influx of Swifties from around the world, from dubbing a two-kilometre strip of Queen West and John Street (the route from Nathan Phillips Square to the Rogers Centre) Taylor Swift Way to upping TTC service for the month of November.

With a $700-million economic boom projected for the city, the #swiftonomics may be working in our favour, but it’s not exactly a financial boon for fans. Many are agonizing over the sky-high ticket and accommodation costs—a single seat is going for as much as $121,000, and one night at the Toronto Marriott City Centre Hotel during a concert weekend costs $2,000.

City of Toronto traffic map with closures, drop off/pick up areas.

RBC Royal Bank of Canada is cashing in.

On our bus.

McDonald's Canada giving away bracelets.

Cute!

Google phone ad.